|  This
web page contains valuable information for you if your organisation
is, or is likely to be involved in a strategic alliance with another
organisation, or needs to adopt a partnership approach with a
supplier or client.
Strategic alliances
are sweeping through nearly every industry, in line with globalisation
and increased complexity of business. Fast changing networks
drive the new information economy - those organisations that possess
the ability to quickly and effectively establish alliances will
gain immense competitive advantage. Alliances
allow companies to gain access to new markets or products at a
reduced cost that would otherwise be prohibitive by solo effort.
Whilst becoming a necessary fact of 21st Century business
life, alliances are risky and research shows that unsuccessful
alliances contribute to major business problems. Research
has shown that unsuccessful alliances are often caused by undue
emphasis on legal and commercial technicalities, without sufficient
consideration of the leadership and cultural aspects of integration.
As with strategic
alliances, out sourcing is a way to reduce complexity of business
processes and complements a networked approach. As a result,
commercial partnerships are becoming increasingly important in
the new economy, in which the old "black and white"
supplier - client interface no longer provides the required flexible
and dynamic platform to accommodate unpredictable business demands.
Whilst a well formatted
commercial agreement is crucially important, other critical factors
promoting a successful alliance (or commercial partnership) include:
-
Tackling the human implications
of integration early and constantly
-
Ensuring clear and committed leadership
-
Creating and embedding a new a
culture and identity
-
Continuous re-evaluation and flexibility
of approach
Tackling the human implications
of integration early and constantly
DNA Global can coach you
during the earliest stages in anticipating the "softer"
challenges of integration; and establishing the optimum approach
for harnessing human energy and emotion.
More specifically we can facilitate
understanding and agreement between organisations on how to deal
with the important human integration issues, including communication
throughout both organisations. Our objective and impartial
stance allows us to identify important issues that either parent
company may miss. In addition, we often advise the formation of
an "Integration Team" dedicated to dealing effectively
with human integration issues. We can support you directly
in building such a coherent and high performing team utilising
approaches described in the web page titled Team
Inspiration & Motivation.
Ensuring clear and
committed leadership
DNA Global possesses a
wealth of experience and skill in promoting a People
Focussed Leadership approach at all levels of an organisation.
We also provide Executive
Coaching to support senior leaders from both parental companies
to ensure alignment and synergy of leadership across the alliance/commercial
partnership.
Creating and embedding
a new culture and identity
Our experience of so many different
companies with diverse cultures on a global scale, means we can
provide you with the strategic appreciation and support you need
to create and embed culture and identity. We utilise a range
of cultural diversity models and workshop approaches depending
upon your exact needs.
Continuous Re-evaluation
and Flexibility of Approach
We utilise a range of specific tools
depending upon your exact needs. In particular, our Dynamic
Needs Analysis tool is an immediate high impact approach for
identifying the strengths and development areas of individuals
and teams to ensure your alliance or commercial partnership proceeds
successfully past the formative stages. |
